What You'll DoOwn and lead the overall social media strategy across all shows, with a focus on sustained audience growth, engagement, and brand positioningDevelop platform-specific strategies that align with content releases, business goals, and evolving audience behaviorTranslate performance data into clear strategic direction, using analytics to guide content decisions and optimize results over timeOversee content planning and publishing workflows, ensuring consistency, quality, and alignment across all platformsPartner closely with production, design, and marketing teams to shape content from a strategic standpoint, not just executionIdentify and capitalize on emerging trends, formats, and platform shifts to keep our content competitive and culturally relevantLead social campaigns for major initiatives including episode launches, merchandise drops, and brand partnershipsEstablish and refine each shows voice and positioning across platforms while maintaining overall brand cohesionImplement and manage testing frameworks for content formats, messaging, and posting strategies to continuously improve performanceMonitor audience sentiment and community engagement to inform content strategy and brand decisionsTrack competitive landscape and proactively identify opportunities for growth and differentiationProvide regular performance reporting with clear insights, strategic recommendations, and forward-looking plansAct as a key voice in shaping how our content is distributed, discovered, and experienced across platformsOwn the social publishing calendar aligned to episode releases, tentpole campaigns, and community momentsMaintain our brand voice and uphold editorial standards across all platformsMonitor audience sentiment, highlight trends, and provide insights to marketing, editorial, and leadership teamsProduce, edit, and publish high-quality native content for our shows across Instagram, TikTok, Threads, Facebook, X, and moreWhat You'll Bring to the Table3+ years of experience managing and growing social media accounts, preferably for digital media, podcasts, or entertainment brandsProven track record of driving audience growth, engagement, and platform performance (with examples or metrics)Deep understanding of platform strategy across YouTube, Instagram, TikTok, Facebook, and X, including how content should differ on eachExperience developing and executing social media strategies, not just posting contentStrong understanding of analytics tools (YouTube Studio, Meta Insights, TikTok Analytics, etc.) and ability to translate data into actionable decisionsExperience planning content calendars and aligning social strategy with episode releases, campaigns, and trendsAbility to identify trends early and adapt content quickly to maximize reach and relevanceStrong copywriting skills tailored to different platforms, including hooks, captions, and audience engagement tacticsExperience collaborating with editors, designers, and producers to guide content creation based on strategyAbility to balance creative instincts with performance data to continuously optimize contentHighly organized with the ability to manage multiple accounts, deadlines, and priorities in a fast-paced environmentGenuine understanding of internet culture, social trends, and what makes content shareableExperience managing brand voice and maintaining consistency across multiple shows or accountsExperience balancing evergreen and real-time content while managing a publishing calendarExcellent storytelling and written and verbal communication skillsHighly organized, proactive, and eager to learnBackground in journalism, creative writing, or digital media is a plusA genuine passion for true crime, paranormal topics, and mysteriesWillingness to sign an NDAAbility to handle sensitive and confidential information with discretionFlexible mindset - comfortable operating outside of a traditional 9-5 schedule as neededWhat Mile Higher Media Will Bring to the TableCommitment to intentional leadership development for all employeesDedication to company culture and promoting mental healthA talented team of collaborative and passionate employees to support your workAn appreciation for diverse work experiences and backgroundsA chance to work on shows from a leading network for true crime and paranormal podcastsSalary range of $70,000-$90,000 annuallyComprehensive benefits plan including health, dental, and vision insurance401(k) retirement plan with company matchingLife insurance and FSA optionsPaid time offTeam events and activities
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