Job Description

Agency Momentum Job Function Strategy and Planning Job Subfunction Research and Insights Job Description WHAT ARE WE LOOKING FOR We’re looking for a Market Research Analyst who is interested in taking data and insights to the next level, who loves to trend spot, be challenged and transform syndicated, secondary, and primary research into actionable insights. As a Market Research Analyst at Momentum you will be work on and/or be responsible for creating consumer profiles from Syndicated Research to help build and round out target personas, curating insights from secondary and primary research, get to work on a variety of brands and new business, and be challenged and grow every day. Here’s What You’ll Do (responsibilities) Working with internal and external teams to provide research, business intelligence and analysis for existing and new business for Momentum Creating consumer profiles from Syndicated Research to help build and round out target personas Gathering and managing secondary information Derive insights from primary and secondary research to drive strategy across competencies – Sponsorship, Experiential, Shopper, Finance, CPG, B2B Developing, writing, and presenting strategic recommendations that directly address specific research questions Designing, managing and reporting on primary research, including qualitative and quantitative projects Programming survey research and analyzing survey results data, including frequencies, crosstabs, and tests of statistical significance Monitoring and reporting relevant trend and competitive information and mining insights on a scheduled basis Authoring reports containing actionable recommendations Organizing and maintaining research information Supporting Momentum’s values All other duties as assigned HERE’S WHAT WE’RE LOOKING FOR (QUALIFICATIONS & REQUIREMENTS) B.A. or B.S. degree, preferred; Major in marketing or communications is a plus Marketing with media research experience and a solid understanding of the industry strongly preferred Experience in survey design and data analysis and understanding of statistical techniques Strong skills and knowledge of syndicated research tools such as IMS/Clear Decisions/Choices, Simmons, MRI, Mintel, GWI, as well other resources like Euromonitor, eMarketer, etc. Proven ability to interpret syndicated data, express the implications of analysis, and develop key takeaways to help elevate the research to the “next level” General knowledge of primary research, including qualitative and quantitative projects (survey writing and programming) Exceptional written, oral, and presentation communication abilities Proficiency in Microsoft Office Strong project management (multi-tasking is a must!), organizational, strategic thinking skills and loves to seek out new trends Proactive, a hand raiser, and curious Detail-oriented and articulate with strong communications skills Comfortable and efficient working in a fast-paced environment Highly motivated and capable of both working independently, but also enjoys being a team player The salary range for this position is $66,300. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; location and region; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications. Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: For US Job Seekers It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. The salary range for this position is $66,300. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; location and region; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications. #J-18808-Ljbffr

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