Job Description

The Activation Tour Manager is responsible for leading an experiential marketing campaign focused on brand marketing, product education and demonstration of the Spin Master Monster Jam Toys at Walmart stores nationwide. As an ambassador of Monster Jam supporting the Activations team, this full time over the road touring position will operate at parking lot events traveling with and displaying a Monster Jam truck along with engaging with consumers, playing with toys, and ultimately driving sales.  

As a member of the touring team, the primary responsibilities will include but aren’t limited to operating and maintaining a Class-A CDL Monster Jam Hauler and competition Monster Jam Truck for display purposes only; leading the touring team through daily event operations; understanding and ensuring the team meets Key Performance Indicator (KPI) goals as well as identifying and implementing innovative tactics to achieve these targets; manage and lead onsite staff engagement with consumers; serve as the on-site lead for any client, media, and office communications; develop client facing post event reports recapping performance metrics, consumer feedback, and event photos. 

Reporting directly to the Global Partnerships Activations Manager, this position is supported on tour by an Assistant Tour Manager. The ideal candidate will have an extensive background in the experiential marketing industry, bringing an expertise in consumer engagement and mobile marketing at retail. While previous Monster Jam experience is preferred, it is not required. Having a mechanical background, proven industry experience, a strong work ethic, and the right attitude will be essential to success in this position; we’ll train you on the rest! 

Essential Job Functions

• Program lead for a team of two touring staff to manage a touring Monster Jam truck display experience throughout the United States, to, from, and between events and other locations in a safe and timely manner.
• Oversee all set-up, activation, and tear-down of the experience for multiple displays in a week over the course of a twenty-week program.
• Oversee all communication with local venue contacts and in-market operations support resources.
• Lead all brand talking points and conversations with event attendees, fans, and retail consumers.
• Responsible for ensuring all documentation and reporting of critical tour information is delivered back to the in-office Activations team accurately and on time. This includes taking photos, taking inventory of product sales, and reporting back metrics and notes on each event day. 
• Coordinate event logistics with local retail managers and/or venue management staff, ensuring the venue is properly informed and prepared for the activation and that the tour team is maintaining a safe, efficient, and timely schedule. 
• Manage all touring call times, break schedules, time sheets, and expense reports.
• Proactively acknowledge, engage, and interact with all Guests. Consistently offer a professional and friendly greeting.
• Responsible for the safe setup, display, and teardown of a Monster Jam competition truck for multiple event days within an activation week. 
• Able to tour and travel on the road full-time for the duration of the tour – approx. 20 weeks, in a shared tour vehicle.
• Personal presentation must be kept neat, clean, and visually appealing to all the Guests. Team Members are expected to uphold cleanliness in the experience and at specific work locations, representing Feld Entertainment and Feld Motor Sports professionally at all times.
• Keep all equipment clean and functioning properly. Perform checks and routine maintenance of all equipment regularly.
• Actively look for ways to make the program more effective. Identify areas of concern and opportunity and present them to the office team for action.
• Perform other duties as assigned by management.

Job Qualifications

• Must possess a valid and current CDL-A with a clean driving record.
• 5+ years’ experience touring and managing experiential marketing programs.
• Experience operating and maintaining Monster Jam or other motorsports equipment is preferred but not required. Training will be provided before program launch.  Mechanical knowledge is a plus.
• Industry experience at retail events and with children’s toys and/or motorsports verticals is preferred.
• Ability to work with teammates and be an integral part of the team environment.
• Ability to lead a team touring in close quarters and foster an environment that is geared to the success of the group over individual priorities.
• Be socially engaging and comfortable interacting with diverse audiences, including clients and client representatives, guests, vendors, and teammates.
• Demonstrated ability to troubleshoot, maintain, and repair tour assets.
• Ability to be on your feet for extended periods of time. 
• Ability to lift larger items during set-up and tear-down of the display; lift and carry up to 25 pounds repetitively, and occasionally lift and carry 75 or more pounds. 
• Strong attention to detail, a positive attitude.
• Must be comfortable working autonomously and on the road for extended periods of time.
• Ability to learn quickly to become an expert on brand and client initiatives.
• Critical thinker and team player, as this position has a teammate for the season.
• Demonstrated computer proficiency with working knowledge of Excel and Word.
• Ability to operate within a fast-paced environment.
• Self-starter, with proven ability to work without supervision.
• This is a Full-Time Temporary position - must be able to commit to the entire tour length.

About Feld Entertainment

Feld Entertainment®, family owned and operated, is the worldwide leader in producing and presenting live touring family entertainment experiences that bring people together and uplift the human spirit. Properties include Ringling Bros. and Barnum & Bailey®, Monster Jam®, Disney On Ice, Monster Energy AMA Supercross, and the SuperMotocross World Championship. Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 80 countries and on six continents. Visit feldentertainment.com for more information.

Equal Opportunity Employer

Feld Entertainment is proud to be an Equal Opportunity Employer and a Drug Free Workplace. We are committed to providing an inclusive environment for our employees, customers, and partners worldwide. We celebrate diversity and encourage our profoundly talented workforce to express themselves proudly. Our successful business model requires different perspectives and voices so that we can create the incredible live shows we put on. Come join us and help us light up the world.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Job Tags

Similar Jobs